I’m sorry, Half.com
2004.09.29 @ 10:58When Half.com burst onto the web several years ago, I was elated. No longer would I need to find a Cutler’s or an Orbit or an indie music store to track down quasi-obscure used CDs. I could punch onto their website and sate my desire for an import Sundays, used, cheap.
A couple of years out of college I realized that I too could unload my pre-loved CDs and books via Half.com. I dutifully entered a bunch of UPCs, named my own price, wrote up some jazzy editorial. (Helpful: if a text had markings in it, the copy would read, “Minor notes in pencil by Yale BA History ‘99.”)
I quickly began making some decent cash, and was getting rid of books I no longer needed (which isn’t to say that eighteenth century journals by women in the Middle East didn’t serve its useful academic purpose at one time). $350 a month was not unheard of. Life was good.
Then, eBay’s acquisition of Half.com meant that the powers that be wanted to transition Half.com buyers and sellers over to the eBay platform. Margins are better for eBay on eBay, and they probably wanted to shed the maintenance costs of operating the Half.com entity.
Half.com sellers, myself included, were tres annoyed. Where once we could punch in a UPC and let a book languish for months, now we were being told to sell on eBay and hope it sold within a week. If it didn’t, we’d have to re-list and bear the listing costs once again. Sorry, but the market for obscure CDs and academic texts isn’t the same as the market for the rest of eBay stuff. A lot of Half.com merch is a slow burn. There’s a dude out there who wants my used copy of Necromonicon, but it’s going to take more than a ten day listing for us to find one another.
And so with a heavy heart, many diehard Half.com sellers transitioned to the Amazon marketplace. Margins were slimmer here, it was difficult for buyers to rate us and thus differentiate the good sellers from the bad, and there was no automated way to confirm an order in the way that Half.com allowed. I resisted at first, clinging to the hope that eBay would abandon their transition plans. I even tried eBay to miserable results. But after analyzing the userflow and realizing that the Half.com property was pushing its visitors to eBay, I realized that my efforts to sell and buy through Half.com were in vain. I moved everything over to Amazon.com — both buying and selling of used books n such.
And then, a couple of weeks ago, Half.com announced that they were putting off their plans to transition to eBay indefinitely, suggesting that they may never kill the Half.com platform. But it was too late. I’d already realized that most consumers go to Amazon.com for books and CDs to buy used, and despite the lower margins, I was turning inventory over more quickly and netting more loot while getting rid of such classics as “Mormonism: What You Need To Know.” Sure, some of the functionality that Half.com offered is dearly, dearly missed, and buyers through the Amazon.com marketplace seem to be on the balance less ‘net-savvy than Half.com buyers, but on the balance, it works for me. I didn’t want to use Amazon.com at first but now that I have, I’m okay with it.
But suddenly, Half.com is back at my doorstep. Sadly, it’s the heartbreaking moment when Rico is apologizing to Vanessa for having befriended Infinity in Six Feet Under. Vanessa still loves Rico, yes, but the time they were apart allowed her independence to fluorish and she liked it. She never intended to prefer being a single mom to being married to Rico, but it happened anyway. She doesn’t mean to hurt you Rico, but she wants a divorce.
So Half.com is a little bit like Rico here. I love(d?) Half.com, and I didn’t want it to go away, but once I got to know Amazon.com I realized I preferred it.
I’m sorry, Half.com. I don’t mean to hurt you, but I’m selling my books and CDs through Amazon.com marketplace from now on.
:)