While rooting around an old email archive, I happened upon some ephemera from my .com days 1.0.

Back when I was Marketing Manager at Blink.com, Inc., acquired by The Vendare Group in 2.2002, officially I:

• Built majority of the BlinkRewards program, driving 100% of Blink consumer revenue; initiatives included customer service processes, prize redemption capability, viral marketing functionality, member acquisition efforts and retention strategies
• Designed and implemented all aspects of outbound email efforts including objectives, strategy, list segmentation, .html design, technical specifications, and results analysis; automated distribution scripts

Unofficially, I gratuitously used capital letters, first name munge tags, and exclamation points in .html emails that I wrote and coded on my lonesome, signing with our CEO’s name if only to clear ANP of any average-doing.

Here. Take a gander!

From: BlinkRewards [mailto:blink-rewards@…]
Sent: Friday, February 09, 2001 10:57 AM
Subject: Smart + Savvy = <<FIRSTNAME>>

Hi <<FIRSTNAME>>–

Save big. Be smart. Take pictures. CELEBRATE! You can do it all right HERE and NOW with this super fantabulous message. Read on!

And not as if you’d forget, but every point you earn is an entry to WIN $50 worth of Flooz!

great offers in today’s payday

Click here to visit ClubRegalCasino for classy casino games and FREE 40 points for visiting!

Click here to visit Cigar.com for CELEBRATION props and 210 points on the dollar!

Click here to go to GreenfieldOnline to revolutionize new products FREE plus 1,000 points for registering!!

Click here to visit InfoRocket for expert help and 1,500 points for asking a question!

featured offer

Zing is the hottest photo community on the web

Zing is amazing! No wonder it’s the web’s HOTTEST photo community! You can store and share your photos, figure out how to make the most AMAZING and JAW-DROPPING screen-savers ever, and tons of other incredibly useful things, too!  TOTALLY FREE and easy way to prompt the question, “Wow, how did you do that?!” With Zing, you’re amazing!

Don’t delay — click on over and register FREE and EASY for all the great benefits of Zing!

As if this weren’t enough, you’ll get 1,000 points for registering!

* FREE online photo storage
* Send FREE Zing cards
* Share your favorite photographs FREE
* Make incredible Screensavers FREE
* More great features!

Click HERE for 1,000 points!

hit paydirt with the payday contest

Props to Blink Member XTeen9901 who won $50 of Flooz this week. (Congratulations!!)

You can win EASY Flooz, too — JUST by earning points! Every point is an entry to WIN! The more points you earn, the better your chances. See details below. Click here to start earning more points right now!

hey hey, we’re the blinkees

Yes, yes, yes, you LOVE to spread the JOY of being a Blinker, don’t you?!  Now, when you refer friends to Blink, you earn points whenever they do — AND you’re giving a free present to your friends just for reading about
Blink. While you just get 1,000 points for the first ten people you refer, you get the “downstream points” for everyone you refer, no matter how many!

Refer your friends now!

Have a great day, and keep on Blinkin’!

Sincerely,
D—- S—–, CEO
& The BlinkRewards Team

Hit PayDirt contest details: Winners will be announced weekly by their Blink membername. Winner will be contacted via email prior to announcement.  Special offers such as double points may not apply to the PayDay contest.

_____

BlinkRewards balance: You currently have <<POINTS>> points
Account balance accurate at time of mailing and may differ from your account activity records.

Any questions about your points? Get answers at: My Account

_____

To stop receiving this email, reply to this email with the word “unsubscribe” in the subject.

Oh, to be an ambitious little 24 year old.

What were you doing seven years ago? (Clicking here now?)

Parse this subdirectory structure: http://www.blink.com/s/0/en/img/blinkreward-icon2.gif

And how ’bout this URL convention: http://www.blink.com/br?arg1=0&arg2=18375346&arg3=20103977&cookie=<<COOKIE>>

As of September 14, 2008, this post has moved to:  Yale Alumni Magazine > January / February 2008 Class Notes.

As of September 14, 2008, this post has moved to Yale Alumni Magazine > September / October 2007 Class Notes.