I wonder if Google publishes keywords that currently have the highest bids. That would certainly make things interesting, as publishers who rely on revenue from Google adwords scramble to craft content relevant to these terms.

In my previous life, I managed a pharmaceutical client. Much of their work involved search engine keyword buys, and there were certain terms that were incredibly expensive per click. Take, for example, keywords like ‘mesothelioma’. In May of this year, clicks for this were going for about $35. (!) Alimta, a treatment for mesothelioma a.k.a. asbestosis, was similarly expensive. (Lawyers for Alimta had asked Google to prevent other firms from bidding on this keyword as it was trademarked.)

So let’s see if I can screw with the adwords promoted at the bottom of this page by littering this post with a bunch of keywords related to asbestos litigation, law firms for suing on behalf of victims of mesothelioma, and let’s not forget other lucrative terms like accident victim lawsuits. Whee!

If anyone knows of a public way (i.e. aside from getting an Overture account) to access current bids for keywords, I’d love to know. I’m always on the lookout for ways to disrupt The System from within. “You’ve gotta court The Man before you can fuck him in the ass.”